About Personal Reputation Management
Personal Reputation Management - Making the internet work for you, is about promoting and protecting your personal brand. It is a tough, competitive world out there and you need to be in control of your reputation - if you aren't, someone else will be - and who's to know whether they'll be promoting or hindering your future prospects? No matter whether you are:
- A new graduate trying to get your first foothold in the world of work;
- A second jobber keen to progress through the ranks of your organisation;
- Someone without a current job and in need of a competitive advantage to find another; or
- A business owner, manager or executive who wants to gain an edge over his or her competitors.
This book is relevant to everyone, download the first chapter free here
Book contents
Chapter 1: Introduction - An overview of reputation management and why it matters to you. Being in control means not leaving your reputation to chance; you can do something about you reputation now: you can begin to manage it for the first time. Reputation actions challenge you to think about your reputation online.
Chapter 2: A brief history of reputation - Cavemen, kings, queens and paupers have understood for thousands of years that reputation can make you rich or cost your life. Social identity is still a fundamental aspect of the human state. Back to today, the growth of the internet means your character is history, your reputation is the most potent currency you have.
Chapter 3: Everyone's famous now - You are never switched off; celebrity culture has come to your door and you are now public property. In a 24/7 world, you must find the right tactics to understand and control your reputation. Don't let the tail wag the dog, you are your own medium and message.
Chapter 4: The law and your reputation - The internet is your reputation battleground and the rules of engagement have changed. Recourse to existing legal remedies may not be enough. You need to know the rules of the game and execute your plans with clinical efficiency. Libel and slander can be fought proactively online.
Chapter 5: Social media - A wide connection of blogs, websites and networks are available for you to connect with your audience. Your audience is already talking about you on these networks. you must interact and influence these conversations in the right way to help build your reputation online.
Chapter 6: Defining yourself online - This chapter helps you begin to flesh out your reputation strategy and understand your key objectives in doing so. Through development of your online framework, you will create four strong pillars from which to build out your professional profile online. You are now a brand that needs to be promoted: your achievements, status, background and objectives are the key to achieving your professional aims.
Chapter 7: Tools and technology - Understand the techniques you need to start promoting your reputation. Discover simple and effective strategies to develop websites, blogs and social media spaces. Find out which social media networks are right for you, how to set up your own webspace with advice on domain names, and how to write content that will get you noticed.
Chapter 8: Getting people, search engines and social networks to notice you - Your audience must be able to find you; employers, recruiters, customers or clients and search engines are looking for what you have to offer. Try out practical tactics to promote you across your online spaces to ensure that your message of quality, consistency and visibility is repeated again and again.
Chapter 9: Maintaining your personal reputation - You have set up your professional profile and most of the hard work is done. Now you need to track what is being said about you online and know how to maximise your opportunities and react to any negative content. There are tweaks, tips and tricks to help you stay in control of your personal reputation.
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