The Authors
Louis Halpern
With more than 17 years' experience in technology, marketing and business development, Louis Halpern has assisted the growth of blue chip companies, SMEs and numerous Executives.
Louis is the CEO of a rapidly growing innovative top 30 UK digital agency, Halpern Cowan where he has personally recruited a number of clients ranging from Aviva to Malmaison, Herbalife and Supernanny.
Prior to founding Halpern Cowan, Louis worked at the highest level with firms such as UBS, HSBC, Financial Software, Lycos, Schroders, and United Business Media.
With contributions to New Media Age and The Guardian newspaper, he is a highly regarded authority on his fields of expertise including Website Design & Build, Search Engine Marketing and connecting people & brands with Social Media. His blog, Louis Halpern's View, is widely read.
Connect with Louis here
Roy Murphy
Roy Murphy is a creative director, writer, and branding expert. He has worked at several well respected advertising agencies and with clients including Motorola, Disney, Virgin, Harrods, Paul Smith, Herbalife and Aviva.
A first class BSc graduate in media technology, he has been advising individuals and businesses on how to use creativity to maximise their visibility for over 12 years.
He still loves to create and deliver knockout ideas that gain maximum attention, from viral marketing to traditional advertising campaigns. He currently lectures undergraduates at Greenwich University on topics including personal branding and real world creativity.
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