Kick start your job search

Imagine if you found out that the reason the job you were well qualified for, worked hard to find and interviewed brilliantly for went to someone else. Imagine the reason was because your prospective employer searched online and found information about you that was embarrassing to say the least....would you be angry? dissapointed? kicking yourself?

11% of web users know there is information about them online that could embarrass them. Up to 23% of web users believe there is information about them online that would embarrass them if it was seen by their boss or co-workers.

You need to be seen, more importantly you need to be seen in the right light by those who could help you.

In our competitive job market you have to stand out and appear not only the most qualified but the most aware of market trends and the most up to date with new techniques and technologies. What you need is to be visible online for the right reasons and to have an effective reputation strategy.

As Socrates (469 BC - 399 BC) put so well: "Regard your good name as the richest jewel you can possibly be possessed of"

These days the web is a critical means of presenting information about you to the world. Social networking and online communication tools such as blogs, forums, and viral marketing are now essential to the management of your online presence and the perception of you to your potential employer.

Businesses take great care to protect their names, their brands, and their reputations, as these will ultimately determine their success or failure.

So too, it is becoming increasingly important for professionals, jobseekers, and anyone else concerned with their personal reputation to take control and actively manage their online presence.

Basic reputation management in a tough job market means that you should;

  • Clean up your online profile across your social media spaces - no more pictures of you inebriated on a stag night in prague
  • Develop personal and professional profiles to separate the personal you from the professional you
  • Ask friends and colleagues to remove any unprofessional images, or videos that exist of you online
  • Consider the internet your shop window, and know that paper based CV's alone are not going to cut the mustard in today's digital environment
  • Use social network tools to maximise your professional visibility through executive summaries and your basic online profile framework of interests, background, status and achievements
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